Presley Gerber’s life had increasingly become a story about trying to find his way through struggles he was once determined to keep private. Now, his death has cast new attention on the words his sister, Kaia Gerber, shared weeks earlier — and a message Paris Hilton left on one of his posts shortly before the news emerged.
Presley, the son of supermodel Cindy Crawford and businessman Rande Gerber, died at a rehab facility in Los Angeles, according to TMZ’s report.
The Los Angeles County Medical Examiner’s public case record lists Presley’s date of death as September 20, 2026, and gives his age as 27.

Cindy Crawford carries her young son Presley Gerber while out together in 2000, offering a glimpse of the model as a child long before he would follow his mother into the spotlight. | Source: Getty Images

Presley Gerber attends the 2002 premiere of Spirit: Stallion of the Cimarron with his mother, Cindy Crawford, as a young child beginning to grow up in the public eye. | Source: Getty Images

Cindy Crawford cuddles her young son Presley Gerber during a beach day, in a sweet throwback photo shared by the supermodel on Facebook. | Source: Facebook/Cindy Crawford
Presley Died at 27 at a Los Angeles Rehab Facility
The record lists his place of death, but the cause of death and manner of death remain blank while the case is open. The medical examiner’s record identifies the case as 2026-14977 and names investigator Kyle Butler. It also states that the case is deferred pending additional investigation.
The family confirmed Presley’s death to TMZ through a representative for Cindy, Rande, and Kaia. The family asked for privacy “during this very difficult and painful time.”

Presley Gerber poses with his parents, Cindy Crawford and Rande Gerber, and younger sister Kaia at a Los Angeles charity event in 2008, several years before his own modeling career began. | Source: Getty Images

Presley Gerber joins his mother, Cindy Crawford, and sister Kaia at an Alex’s Lemonade Stand charity event in Hollywood in 2010, pictured here years before he became a professional model. | Source: Getty Images
An autopsy has not yet been completed, so his cause of death has not been publicly disclosed. Presley’s death came after years in which he had spoken increasingly openly about mental health, addiction, and his attempts to find a way forward.

Cindy Crawford poses with her son Presley Gerber in a relaxed mother-and-son moment, as he was coming into his own both personally and in the fashion world. | Source: Facebook/Cindy Crawford
He Had Built a Career in Modeling Before Speaking Openly About His Struggles
Presley entered the fashion world while still a teenager. According to CNN, he made his runway debut for Moschino at 16 and later walked for brands including Burberry, Dolce & Gabbana, Bottega Veneta, Tommy Hilfiger and Ralph Lauren.
He also appeared in campaigns for Calvin Klein, Celine, Pepsi and Omega, while working with magazines including GQ Style and The New York Times Style Magazine.

Presley Gerber appears at a 2015 event as a teenager, just before his modeling career began putting him increasingly in the spotlight. | Source: Getty Images

Presley Gerber poses with his sister Kaia backstage at Moschino’s Spring/Summer menswear and Women’s Resort collection in Los Angeles in 2016, as both siblings established themselves in fashion. | Source: Getty Images

Presley Gerber attends an event in 2017, years before his struggles with mental health and addiction became a more public part of his story. | Source: Getty Images

Presley Gerber walks the runway during the Philipp Plein show at Milan Men’s Fashion Week Spring/Summer on June 17, 2017, marking one of the early moments in his modeling career. | Source: Getty Images
His career began alongside that of his younger sister, Kaia, who also became a successful model. In a 2023 appearance on the Studio 22 podcast, Presley reflected on how quickly modeling had changed his life. He explained that he and Kaia were both scouted and signed to IMG at young ages, recalling that he was 15 and she was 13 when they joined the agency.

Kaia Gerber and her brother Presley Gerber pose backstage at the Moschino Men’s Spring/Summer and Women’s Resort show in Los Angeles on June 10, 2016, early in the siblings’ modeling careers. | Source: Getty Images

Models Kaia Gerber and Presley Gerber pose backstage at Moschino Spring/Summer Menswear and Women’s Resort Collection at Milk Studios on June 8, 2017 in Hollywood, California. | Source: Getty Images
The experience was not simply about fashion for him. On Studio 22, Presley also spoke about depression and his desire to use his platform to help other people struggling with difficult experiences. “It’s a 24/7 job, and there’s so much to it,” he said. Presley added:
“That’s really what I want to do — help people, whether you’re depressed, you’re struggling with something that is hurting your body. It could be anything, and there’s no judgment.”

Presley Gerber joins Cindy Crawford, Rande Gerber and Kaia Gerber at the 2018 Fashion Awards in London, by which point he had established himself as a model in his own right. | Source: Getty Images

Presley Gerber attends Celine at The Wiltern in Los Angeles in December 2022, showing a more mature style several years into his modeling career. | Source: Getty Images
Presley Had Already Been Open About Mental Health
Presley later created an initiative called Mental Health Mondays, using his social media presence to encourage conversations about subjects people often kept hidden.
In one of his posts, he explained why the project mattered to him. “It’s been a minute since I’ve posted — I had to step back and take care of my own mental health for a bit.” He continued, “But I’m coming back soon — stronger, clearer, more intentional than ever.”

Presley Gerber poses with parents Cindy Crawford and Rande Gerber at the Palm Royale premiere in Beverly Hills in March 2024, one of his later public appearances with his family. | Source: Getty Images

Presley Gerber poses in a blue suit during a 2024 lakeside getaway, showing a more personal side of the model away from the runway and fashion events. | Source: Instagram/presleygerber

Presley Gerber appears in the first episode of his “Mental Health Mondays” series, launching a project centered on open conversations about mental health and the struggles people often keep hidden. | Source: Instagram/presleygerber
Presley said the purpose of Mental Health Mondays was to “spark real conversations about the stuff most people hide. It’s been incredible seeing how far that message has spread and how many people it’s helped.”
He also wrote that he was proud that something he had created had inspired other people and contributed to a wider conversation about openness and healing. “And with November being Men’s Mental Health Awareness Month, the timing couldn’t be better to keep the conversation going.”
His approach to discussing mental health became even more direct later that year.

Presley Gerber appears in a 2024 video for his “Mental Health Mondays” initiative, using his social media platform to speak openly about mental health and encourage others to do the same. | Source: Instagram/presleygerber

Presley Gerber continues his “Mental Health Mondays” series in a November 2024 video, speaking directly to viewers about recovery and the importance of finding common ground with others facing similar struggles. | Source: Instagram/presleygerber
In December 2025, He Described a Difficult Search for Treatment
On December 1, 2025, Presley posted a video discussing his mental health journey. The original video has since been deleted on his Instagram, but PEOPLE’s report on the video preserved much of what he said. Presley began the video by saying, “I feel like honesty is the best policy…”
He said he was taking several medications, including buprenorphine, Xanax, and Valium, in connection with his struggles with panic attacks. Presley also spoke about the uncertainty he felt surrounding his treatment and the different advice he had received from doctors.
“The doctors say a lot of different things, so it’s kind of scary, but hopefully between my research and their research … and God, we can figure this out,” he said.

Presley Gerber discusses medication in a “Mental Health Mondays” video, opening up about his personal experience with treatment as he continued to speak publicly about his mental health struggles. | Source: Instagram/presleygerber

Presley Gerber speaks candidly about how medication affected him and shaped his experience with mental health, offering viewers a more personal look at his ongoing journey. | Source: Instagram/presleygerber
He said he had seen 15 psychiatrists and wanted more structure and direction in his treatment. “I’d like doctors to be like, ‘Take this three times a day’ … but every psychiatrist I’ve had — I’ve had 15 — are like, ‘Here’s 20 medications and take this if you feel like this …’ and I’m like, ‘No, don’t get me that much leeway.’ I need some direction.”
Presley also said he had stopped drinking alcohol and was trying to surround himself with people he considered positive influences. “As I’ve grown up in Hollywood, there’s a lot of people around me that I love to death, but right now I try not to be around them,” he said.

Presley Gerber appears in a 2025 “Mental Health Mondays” video discussing Xanax (alprazolam) and his personal experience with the medication as part of his ongoing conversations about mental health. | Source: Instagram/presleygerber
At the time, Presley said he hoped his honesty would help people who felt isolated in their own struggles. “So you feel like you’re not alone, because that is how I feel most of the time and I have a feeling that if I say all of this, a lot of people will at least know that there’s someone else going through it,” he said.

Presley Gerber shared a message about stepping back to care for his mental health, saying he hoped his openness through “Mental Health Mondays” would help others feel less alone in their own struggles. | Source: Instagram/presleygerber
His Final Public Appearance Came Months Before His Death
Presley’s final known public appearance came in May 2026, when he stepped out with his family to support Kaia at the launch of her Re/Done collection. The appearance brought Presley, Kaia, Cindy, and Rande together publicly, making the photograph one of the last known images of the family together.
In the image, Presley stands alongside his sister and parents at the event. The family appearance took place months before his death and would later take on a different significance following the news of his passing.

Presley Gerber poses with his sister Kaia Gerber and parents Cindy Crawford and Rande Gerber at the launch of Kaia’s RE/DONE collection in Los Angeles in May 2026, one of the family’s final photographed appearances together before his death. | Source: Getty Images
The images also prompted an immediate wave of emotional reactions from people reflecting on how Presley looked and the apparent progress they believed he had made.
One commenter wrote, “Good-looking young man. So sad 😢” Another reacted, “Nooooooo. This is unbearable 💔” A third commenter said, “So devastating! He looked the best he had in years; I thought he was doing much better. Earth-shattering for his beautiful family 💔💔”
Another person wrote, “This is so heartbreaking.” One commenter questioned the circumstances surrounding his death, writing, “He looks totally healthy. Could’ve fooled me, but how do you die in rehab???” Another person wrote, “He was a handsome kid, so very sorry.”

Presley Gerber poses with Kaia Gerber, Cindy Crawford and Rande Gerber at the RE/DONE launch in Los Angeles in May 2026, before his death on September 20, 2026. | Source: Getty Images
On Facebook, another commenter expressed sympathy for the family, saying, “Sad, especially when he was trying to get help. Sorry for his family; his sister left alone.” Someone else wrote, “Such a handsome young man, very, very sad ..😓 [sic].”
Another commenter reflected on the family’s loss, writing, “This makes me want to cry, what a handsome boy he was. So young. Cindy’s been through it; this poor girl lost a brother to leukemia, if I remember the story right. And now the loss of her son.”
“They all seemed really close and supportive of one another. Addiction is heartbreaking. May he rest in peace, and may this family find peace and strength. I’m so sorry 🙏💔,” the comment continued.

Presley Gerber and his sister Kaia Gerber share a warm moment at the RE/DONE launch in Los Angeles in May 2026, posing together during the family’s appearance at the event. | Source: Getty Images
The following month, Presley took part in a candid panel discussion about mental health at the We Are ENOUGH x Aviator Nation launch event on June 11 at Aviator Nation Dreamland in Malibu.
Cindy and Rande were on hand as their son reflected on his mental health journey, noting that he started to overcome the pressure he felt to present himself in a certain way by embracing vulnerability, according to People. As Presley said during the panel, per the outlet, “The most free I felt was when I was finally honest with myself.”
Presley also offered advice for navigating difficult days, encouraging those in attendance to get outside and incorporate movement into their routines. “Move your body regardless of how you’re feeling. Get outside. Get some sun,” he said. “If you don’t feel like moving, lay on the grass.”

Presley Gerber and Kaia Gerber pose together at the RE/DONE launch in Los Angeles in May 2026, with Kaia looking toward her brother as they stand side by side for photographs. | Source: Getty Images
One of His Last Instagram Posts Showed a Very Different Side of Him
Presley’s final months also included a much more casual glimpse of his life away from public events. On August 6, he shared a carousel of photographs from a lush garden, posing barefoot in an all-black outfit as he smiled and looked relaxed in front of the camera.
In the first photo, Presley stands on the grass with both hands in his pockets, wearing a backward black baseball cap, black T-shirt, and loose black pants. He looks downward with a relaxed, slightly serious expression, while tattoos are visible along his arms and a small red tattoo appears on his neck.

Presley Gerber turns slightly toward the camera with a subtle smile, standing barefoot in the garden with his tattoos visible along his arms and one hand tucked into his pocket. | Source: Instagram/presleygerber
In the second photo, he turns slightly toward the camera and gives a subtle smile. His tattoos are visible along his arm as he keeps one hand in his pocket, with the leafy garden, palm trees, and vine-covered black wall filling the background.

Presley Gerber poses barefoot in a lush garden on August 6, 2026, wearing an all-black outfit and backward baseball cap as he shares a relaxed moment from his life away from public events. | Source: Instagram/presleygerber
In the third photo, Presley appears more playful, tilting his head to one side and smiling broadly at the camera. He remains barefoot with his hands in his pockets, surrounded by dense greenery.

Presley Gerber tilts his head and smiles broadly at the camera, posing barefoot with his hands in his pockets as he stands among the lush greenery. | Source: Instagram/presleygerber
The fourth photo captures a more candid moment, with Presley looking down toward his pants while touching the waistband or pocket area. His tattoos are visible on his arms and hands as he stands barefoot against the same lush backdrop.
The casual carousel showed Presley in a lighter moment, away from the discussions about treatment and addiction that had increasingly shaped the public conversation around him.

Presley Gerber looks down as he adjusts his black pants, standing barefoot in the garden with his backward cap and tattoos visible against the lush greenery. | Source: Instagram/presleygerber
Paris Hilton Had Just Left a Message on the Post
The same August carousel would become significant again on September 20. Paris Hilton commented on the post 12 hours before her comment was captured, writing, “Love you, bro, 🥰🫶”
The comment itself did not mention Presley’s death, and the available sources do not establish what Paris knew when she left it. Later, after news of his death emerged, Paris shared a much longer tribute on her Instagram Story. Paris wrote that she was “completely heartbroken” and said she still could not believe what had happened.

Presley Gerber attends Paris Hilton’s “Infinite Icon: A Visual Memoir” Los Angeles premiere event on January 20, 2026, smiling from his seat at the screening. | Source: Getty Images
“Presley, you were such a beautiful soul. So sweet, sensitive, kind, and genuine. I cared about you so much, and I’m going to miss you more than words can say.” She continued:
“I’ll always cherish the memories we shared — the laughs, the conversations, and just being around you. You had such a gentle heart, and there was something so special about you that anyone who was lucky enough to know you could feel. 🥺”
Paris then wrote, “I hope you knew how deeply loved you were and how many people cared about you.” She also addressed Presley’s family. “My heart is with your entire family during this unimaginable time. 💔” And she ended her tribute by writing, “Rest in peace, my friend. I love you forever. You will be so deeply missed. 🥺🕊️”

Paris Hilton shared this Instagram Story after Presley Gerber’s death, describing him as a “beautiful soul” and remembering him as “sweet, sensitive, kind and genuine” while expressing her grief and sympathy for his family. | Source: Instagram/parishilton
Kaia Had Spoken About His Decade-Long Struggle Just Weeks Earlier
The timing of Kaia’s interview now adds another layer to the story. In her September cover story for Vogue, published weeks before Presley’s death, Kaia spoke about her family and the effect her older brother’s decade-long struggle with drug addiction had on her own childhood and development.
In Kaia’s Vogue interview, she described how having a sibling who needed help affected the way she saw herself. “When something like that happens in a family, it kind of levels everyone,” Kaia explained.
She said the situation contributed to her identifying herself as “the easy one” and avoiding asking for help herself. “I think that’s also why I started to self-identify as the easy one and never wanted to ask for help. Because it felt like too much to have two children who were needing.”

Kaia Gerber and her brother Presley Gerber appear together in a black-and-white image from their Vuori family campaign, photographed against a coastal California backdrop. | Source: Instagram/presleygerber
The comments offered a rare glimpse into how Presley’s struggles had affected someone closest to him. Kaia also made clear that she was deeply proud of her brother, particularly because of his willingness to be open about what he was experiencing. She recalled how her parents had traditionally kept family matters private, but said Presley had taken a different approach.
“My parents for most of our lives were very, very private and didn’t share anything — and now we have this absolute teacher, my brother, who says, ‘I’m gonna be very human for everyone.’ There’s only so much you can hide from the world.”
Kaia added, “And trying to put a lid on something just makes the person feel like you’re ashamed of them.” Her comments were published only weeks before Presley died.